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OECD paper highlights "Behavioural Insights and Public Policy - Lessons from Around the World" and includes examples from the financial services area
“Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are being applied by governments with the aim of making public policies work better. As their use has become more widespread, however, questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors, including consumer protection, education, energy, environment, finance, health and safety, labour market policies, public service delivery, taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool.

Under Chapter 4 case studies on consumer protection generally: Personal loan choices (p66), Information sheets and guides for investors (p79), Payday lending and comparison websites (p86), Annuity comparison tool (p89).

Under Chapter 8 case studies in financial services p153-220)

ID: 49122
Publication date: 01/03/17

Link to OECD

Created: 02/03/17. Last changed: 02/03/17.
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