BASIC BANK ACCOUNT – UK Banking association produces a report on those without bank accounts. UNDERSTANDING CONSUMER EXPERIENCE WHEN OPENING AND USING BASIC BANK ACCOUNTS Known as the Millward Brown Research (13/03/2006) INTRODUCTION AND OBJECTIVES HM Treasury and the banks have agreed a shared goal which is to make significant progress towards halving the number of adults in households without bank accounts by November 2006. Research is required to understand the profile and experience of these individuals. In particular, to - identify, for the leading banks, the proportion of their Basic Bank Account customers that were previously without any account. - collect demographic data in order to provide a profile of these customers. - investigate their view of the account opening process, usage of the account and future financial intentions. (see link below) ID: 41269 Author(s): SCR Publication date: 13/03/06     URL(s): Understanding Consumer Experience When Opening and Using Basic Bank Accounts (13/03/2006)

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Created: 07/05/08. Last changed: 07/05/08.
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